IndustryAgribusiness and Consumer Products
MoringaConnect sources, produces and sells the highest quality moringa-based health & beauty products in the U.S., Europe, Asia, and Africa.
Moringa Oleifera is a fast growing, hardy tree found throughout the tropics, whose seeds and leaves are in high demand for their organic cosmetic and “superfood” uses. However, the supply of high-quality moringa is currently constrained by a lack of sophistication in production and cultivation in major growing areas.
The moringa market was estimated at more than $4 billion globally in 2015 and is projected to grow 9% per annum, becoming a $7 billion market by 2020. Two primary products drive the growth in the moringa market: moringa seed oil and moringa leaf powder. Moringa oil is rich in antioxidants and unique moisturizing agents such as linoleic acid and behenic acid, some of the most widely used fatty acids in the cosmetic industry. In addition, moringa oil has a longer shelf life and greater ability to repair scars, wrinkles and stretch marks than other cosmetic oils. Moringa oil is used in a variety of beauty and personal-care products such as perfume, shampoo, soap, lotion and oil. Moringa leaf powder, made from moringa leaves, is highly nutritious—in a gram-per-gram comparison, moringa leaves have more vitamin A than carrots, more calcium than milk, more protein than eggs and more iron than spinach. There is growing body of scientific evidence from respected institutions like John Hopkins University detailing its efficacy in preventing and treating a host of diseases.
MoringaConnect integrates the value-chain for moringa, facilitating the process from farmer to consumer. MoringaConnect works with local smallholder farmers in Ghana to ensure a consistent supply of high-quality moringa and then processes the leaves into powder and the seeds into oil at a local processing facility, using proprietary, cutting-edge technologies. MoringaConnect’s True Moringa and Minga Foods-branded products are sold domestically and internationally via e-commerce and retail channels, and its wholesale moringa is purchased by top organic brands.
- Kwami Williams, CEO (Massachusetts Institute of Technology (B.Eng), Echoing Green Fellow, Harambe Entrepreneur Associate, MassChallenge Alumnus, Black Engineer of the Year)
- Emily Cunningham, COO (Harvard (AB), SEWA Bank, Echoing Green Fellow, MassChallenge Alumnus)
- Joseph Stein, Business Development Manager (University of Connecticut (BA), Peace Corps Ghana)
MoringaConnect has employed over 1,600 small farmers throughout Ghana, multiplying incomes by 4 – 10x and helping rural families break the cycle of poverty. They have invested over $40,000 in farming communities to-date, building capacity with technical trainings on moringa cultivation, appropriate farming technology design, nutrition workshops, pre-financing to launch new farms, farming inputs from seeds to fertilizer, and direct income from moringa sales. Through their farmer network, MoringaConnect has facilitated the planting of more than 250,000 trees across Ghana, reforesting communities plagued by charcoal producers and extractive industries. Lastly, MoringaConnect’s partnerships with local and international NGOs, community groups, community schools, and governmental service organizations provide an enabling ecosystem for the rural farmers.
Examples of the support MoringaConnect provides to its farmers:
- Kosia Naturals
- Moringa Source
- Bee Glorious
- Slice of Nature
- Botanical Beauty